We are a family of brands... and a family of associates

At Limited Brands, we offer a workplace as exciting, rewarding and diverse as our many fashions and products. Founded in 1963, with one women's apparel store in Columbus, Ohio, Limited Brands is a company experiencing accelerated growth and great change so that we can position ourselves as an enterprise of the world's best fashion brands. With your help, we are seeking to build:

A family of the world's best fashion brands offering compelling customer experiences that drive long-term loyalty and deliver sustained growth for shareholders.

Limited Brands' Core Values
At Limited Brands, what's important to us and our success can be traced directly to our founder's commitment to service, fairness, a job well done and appreciating what makes every person's perspective unique.

That commitment guides our work today in the form of four core principles - our values. These are the same beliefs that have made us successful since our start in 1963. They are:

• Our customers rule! Everything we do must begin and end with an insatiable drive to anticipate and fulfill our customers' desires.
• Passion leads to success. We pursue excellence because we are emotionally, intellectually and spiritually engaged in our work ... and that makes our talent formidable and our results extraordinary.
• Inclusion makes us stronger. We cherish our diversity, because embracing others' thoughts, experiences, hopes and dreams makes our own more complete and connects us to our customers and our peers.
• It matters how we play the game. Doing what is right means following our beliefs - and the rules - when no one is watching. Winning means nothing unless how we get there is fair, collaborative, rooted in our values and contributes to the greater good.

Our values are part of every thing we do. They're a connection to our history and a guide for our future. And they're the measure of success for how we do things today. We talk about them together, take them to heart and hold each other accountable for living them each day ... because our values help define who we are and what we stand for, both as a company and as a family of associates working together for each other and our customers.