Victoria's Secret Honored by Children's Advocate as "A Brand With Heart"
April 13, 2009
New York, NY, April 13, 2009 -- The Intimate Apparel Square Club (IASC), the New York-based nonprofit group of lingerie industry professionals dedicated to raising funds for charities, is proud to announce that iconic lingerie and beauty retailer Victoria's Secret will be the recipient of the 2009 HUG Award. Victoria's Secret Chief Executive Officer and President Sharen Jester Turney will accept the HUG Award on the company's behalf at the IASC's annual fundraising gala scheduled for November 4 to benefit the pediatric unit of the Howard A. Rusk Institute of Rehabilitation Medicine at NYU Langone Medical Center.
"We are thrilled to have an honoree of this caliber," said IASC President Gary Hughes. "Victoria's Secret is an undisputed leader in lingerie, glamour and elegance and as our 2009 honoree, they have shown that they are also a brand with a lot of heart. We anticipate this to be our best fundraising year yet."
The 2009 HUG Award dinner dance will bring together captains of industry in fashion and retailing at the elegant Pierre Hotel in New York City to raise funds for the IASC's campaign in support of pediatric treatment and rehabilitation. In 1999, the IASC pledged $6 million to support programs at the pediatric wing of the Rusk Institute, a state-of-the-art facility where children with disabilities receive quality treatment by Rusk staff in a comforting and cheerful environment. To date, the annual HUG Award gala has raised more than $3 million for Rusk. Individuals or organizations interested in purchasing tickets for the 2009 HUG Award gala, or making a donation to the IASC Rusk Campaign may contact the IASC at 845-758-5752.
About Victoria's Secret
Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating the global market with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. With its more than 1,000 Victoria's Secret stores, 1,000 beauty stores, the iconic catalogue and VictoriasSecret.com customers shop the brand anywhere, any time, from any place.
Victoria's Secret is a Limited Brands (NYSE: LTD) business.
About The Intimate Apparel Square Club HUG Award
The IASC was founded in1955 with the mission of uniting professionals in intimate apparel and related industries as a charitable organization to "Help Those Who Cannot Help Themselves," and to participate in activities that will reflect positively on the membership and the industry at large. The membership includes management executives, designers, and salespeople, among other professionals. Initially focused on charities for the blind and the elderly, the IASC broadened its scope over the years and today supports a variety of charitable organizations with pediatric rehabilitation and treatment at the Rusk Institute being the primary beneficiary of its fundraising activities. The HUG (Help Us Give) Award was created in 1998 and is presented annually to well-respected, high profile professionals at the IASC's annual gala fundraiser. For more information, visit www.hugaward.org.
Victoria's Secret to Receive 2009 HUG Award from Intimate Apparel Square Club
About The Rusk Institute
Part of the NYU Langone Medical Center, the Rusk Institute of Rehabilitation Medicine has earned worldwide fame for its leadership in the treatment of physically challenged patients. It is the largest university-affiliated center devoted entirely to inpatient/outpatient care, research and training in rehabilitative medicine. The Rusk Institute provides specialized inpatient and outpatient services for adults and children with a wide variety of conditions. These programs provide individualized, integrative care and include family members when appropriate. For more information visit www.med.nyu.edu/rusk.
Editors: High-resolution photography and a biography for Victoria's Secret Chief Executive Officer and President Sharen Jester Turney is available upon request.
Contact:
For Intimate Apparel Square Club:
Fineberg Publicity: Edgar Trinidad, 212-686-7820, edgar@finebergpublicity.com
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